Univision 45 has claimed a big win against the other Houston TV stations in the November ratings sweeps.
In the first major sweep of the 2012-2013 television broadcast season, KXLN Univision 45 is Houston’s No. 1 broadcast station among Adults 18-34, Adults 18-49 and Adults 25-54 in all the major dayparts: daytime, early fringe, early news, primetime, late news and late fringe, regardless of language. KXLN Univision 45 is also the most watched station during early morning among both Adults 18-34 and Adults 18-49.
During a sweep that included extensive news coverage on a history making presidential election, KXLN’s early 5 p.m. “Noticias Univision 45 a las 5” (News 45 at 5) and late 10 p.m. local news “Noticias 45 Edición Nocturna” (News 45 Evening Edition), were the most watched local newscasts among Adults 18-34, 18-49 and 25-54.
Primetime Ratings Highlights:
· During the November sweep, KXLN achieved a higher primetime rating than all other broadcast stations including the major English-language network affiliates: KTRK-ABC, KRIV-FOX, KHOU-CBS and KPRC-NBC.
Sources: NSI Ranking based on Houston.’s 10 major television stations Live +SD. KXLN, KFTH, KPRC, KRTK, KHOU, Monday to Saturday: 7 p.m. to 10 p.m./Sunday: 6 p.m. to 10 p.m.; KRIV, KIAH, Monday to Saturday: 7 p.m. to 9 p.m./Sunday: : 6 p.m. to 9 p.m.; KTMD, KZJL Monday to Sunday: 6 p.m. to 10 p.m.
· KXLN’s primetime novela, “Abismo de Pasión” (Abyss of Passion) was Houston’s most-watched primetime, non-sport program among Adults 18-34, Adults 18-49 and Adults 25-54.
· KXLN’s broadcast of the 13th Annual Latin GRAMMY® Awards was Houston’s most watched awards show among Adults 18-34, Adults 18-49 and Adults 25-54 beating ABC’s “Country Music Awards” and “American Music Awards.”
LOCAL NEWS Ratings Highlights:
During the November sweep, KXLN achieved higher local news ratings than all other broadcast stations including the major English-language network affiliates: KTRK-ABC, KRIV-FOX, KHOU-CBS, KPRC-NBC and KIAH-CW.
Sources: NSI Ranking based on Houston’s local news television stations Live+SD. KXLN, KPRC, KRTK, KHOU and KTMD Monday to Friday: 5 p.m. to 5:30 p.m.; KRIV, KIAH, Monday to Friday: 5:00 p.m. to 6:00 p.m.; KXLN, KPRC, KRTK, KHOU and KTMD Monday to Friday: 10:00 p.m. to 10:30 p.m.; KRIV, KIAH, Monday to Friday: 9:00 p.m. to 10:10:00 p.m.
Note: Early Morning is M-F/6-10A (KXLN), M-F/6-9A for all other stations; daytime is M-F/9A-3P for all stations except KXLN (M-F/10A-3P) & KFTH (M-F/8A-3P; early fringe is M-F/3-5P for all stations except KFTH (M-F/3-6P); and late fringe is M-F/11P-1A for all stations except KFT, KRIV & KIAH (M-F/10P-1A).
(This post was taken from a release sent to me by Univision Houston)